How this works:

Hi, I’m just Richard. So to avoid legalese, I’m just going to call you “you” and me “me”. “Me” might mean “someone on my team” and “you” might mean “someone in your company.” If anything here seems weird or confusing, please contact me and ask!

1. It starts this way: you tell me what you want

This is referred to in the industry as your “brief”. I’ll interview you, either in person or on the phone, and we’ll figure out exactly what your needs are.

2. You get a proposal and we iron out the details

Now I prepare a proposal/estimate type thing that fulfills the requests in the brief. Together we’ll discuss any questions you might have before the work actually begins. Once we’re both happy with all the details in the estimate, I’ll request a downpayment, and happily tear into the job.

Note: If this is our first project, I reserve the right to request a signed and dated estimate/proposal – and I may estimate your unique project on an hourly or flat fee basis.

3. You supply me your ingredients

To get good results with any recipe, it’s important to have all the right stuff on hand. This means copy, photos, logos, and anything else that you need to show up in your final design.

4. You pick your favorite!

I’ll create a few (or many!) design concepts and show them to you. You pick your favourite, and then suggest revisions. All design work includes three revision rounds. Further revision rounds are billed at my standard hourly rate.

5. You give the thumbs up

Once you’ve picked your favourite design, and we’ve carved, scrubbed, and polished it into perfection, you give us the thumbs-up. It then gets sent to the printer, installed online (or whatever we agreed to in the original estimate), and Bob’s your uncle.

6. You take care of payment

You get an invoice. You Venmo/PayPal/send us a check. Brilliant!