When my friend Dana recently launched her new relationship coaching practice, I was flattered to be asked to help craft her new brand.
It needed to reflect her warm, gregarious personality, to be fun — but also modern, upscale and professional.
As I worked through various ideas and logo iterations, I realized that one color just wouldn’t be enough for Dana — but a system of three would really spice things up! Green is leading color, and the other two get used for special occasions, with a splash of pink linking all three,
We were able to integrate a piece from another project we’d worked on (that would be Candace), update her look, and hand her a smart phone.
It all came together beautifully — logo, colors, typefaces, Candace, complementary patterns to round out the system — and Dana couldn’t be happier. And we’re both looking forward to extending the brand as her business grows.