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SOL REBEL

Sol Rebel: branding a bright future

Sol Rebel is the brainchild of an energetic Bay Area entrepreneur with lots of industry experience. He is building a company offering solar energy expertise and thought leadership, from engineering and construction management to education.

The owner is committed to challenging accepted norms of the solar industry, and came to us with the “Sol Rebel” name.

The challenge: create an identity for the new company from scratch – one that resonates with the owner’s ideals, and stands out in the crowded solar energy sector.

Sol Rebel Facebook cover solar energy design
Sol Rebel Facebook cover solar energy design

Solution:

The discovery interview produced a number of visual directions linked to the concepts of energy, paradigm-shifting, and thought leadership. We decided a wordmark with a separable icon would give the brand the most visual flexibility.

Including the sun is common in solar company logos, and there’s a solid “first glance” reason for this. The challenge became including it in a meaningful way. The answer was to blend it with a compass rose (representing navigation and leadership), creating an iconic symbol at the literal center of the identity.

The color palette underscores this with blue for the sky/earth/ocean, and warm, rich gold for the sun.

To further communicate the natural/technical nature of solar power, we created a brand-basic background image – a leaf pattern, with a superimposed solar power wiring diagram.

Secondary usage superimposes the logo on natural and urban settings requiring navigation (ocean/forest/dense skyscrapers) all including sunlight as an integral element.

Sol Rebel solar compass

Online Brand Extension

Sol Rebel solar energy website design
Sol Rebel solar Facebook  design covers
Sol Rebel Facebook cover solar energy design
Sol Rebel Facebook cover solar energy design
Sol Rebel Facebook cover solar energy design

Printed Collateral

solar power - Sol Rebel postcard design
Sol Rebel trifold brochure design
solar power - Sol Rebel business card design

Brand identity guide

Sample pages from the basic brand identity guidelines package. Every branding client receives one of these, along with the complete set of digital graphics for all print and online scenarios.

Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide
Sol Rebel brand standards guide

What are we going to work on today?

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