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ROSE & COMPASS

Sheraton Hotel restaurant re-branding & logo

When the Portland Airport Sheraton launched a major renovation in 2017, re-creating the hotel restaurant was a high priority. Lobby and restaurant would be re-designed in mid-century-modern style, and the new logo design would need to reflect that. Design inspiration came from those early ’60s, filtered through a contemporary aesthetic.

The “Rose & Compass” restaurant name is a nod to the Rose City, and to regional explorers like Lewis & Clark. Locally sourced beverages and ingredients would be the stars of the show.

Sheraton Rose & Compass restaurant logo
Sheraton Rose & Compass restaurant logo
Rose & Compass restaurant sign design
Rose & Compass restaurant sign design

Menu Design

After the logo, menus were a major focus of the project. We decided to tell the restaurant’s local-ingredients story by designing a light-hearted food map for the back of each menu. As visitors order, fresh off the plane from who knows where, they immediately develop a sense of connection with the hotel, and the food culture of the Pacific Northwest.

Rose & Compass restaurant menu design
Rose & Compass restaurant menu design
Rose & Compass restaurant trifold menu design
Rose & Compass restaurant logo mark design

NorthStar Lounge

A related logo design for NorthStar Lounge, the restaurant’s new exclusive room available for private events and parties. Pictured below are logo and interior sign designs.

NorthStar bar & lounge logo design
NorthStar Lounge restaurant bar sign design

Brand identity guide

Sample pages from the basic brand identity guidelines package. Every branding client receives one of these, along with the complete set of digital graphics for all print and online scenarios.

Sheraton Rose & Compass brand standards guide
Sheraton Rose & Compass brand standards guide
Sheraton Rose & Compass brand standards guide
Sheraton Rose & Compass sign brand standards guide
Sheraton Rose & Compass brand standards guide
Sheraton Rose & Compass brand standards guide
Sheraton Rose & Compass brand standards guide
Sheraton Rose & Compass brand standards guide

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