Screaming Sky Gallery: new owner, new look.
When Screaming Sky Gallery changed hands a few years ago, the new owner wanted to make changes. More local art, vinyl records, and adding his personal stamp on the place – so the focus became creating a new visual identity without losing the value of the existing name.
The business needed a logo design that was fresh but classic, with artistic flair and a pop culture sensibility for its high-traffic Portland hipster neighborhood.
After working through a number of options inspired by the business name, the contents of the store, and the owner’s personality, we struck on a design referencing his own heavily tattooed skin: a classic swallow tattoo, with a screamin’ beakful of lightning bolts.
We spent the next weeks developing exterior and interior graphics, business cards, and a social media presence.
Brand identity guide
Sample pages from the basic brand identity guidelines package. Every branding client receives one of these, along with the complete set of digital graphics for all print and online scenarios.