Santa Cruz Harley-Davidson: Dealership Illustration
Thematic illustration of the vintage Harley Davidson dealership in Santa Cruz, California. The colors and layout reflect both the California coast and Roaring Twenties when the building was new. »
Small Business
Santa Cruz Harley-Davidson: Logo
There’s been a Harley-Davidson dealership in Santa Cruz since 1921, but my association began with a phone call from the then-new owner in 1996. The brief was to capitalize on the historical strength of Harley-Davidson’s evocative but somewhat dark visual identity, while capturing the light and freshness of the dealership’s beachside home. »
