The “Town Crush” is a fundraiser for the Old Town School for Boys, an independent K-8 school in San Francisco. The black-tie event is held annually at the conclusion of the wine “crush” season (thus the name), and sells out ever year.

This year, it’s being held at the fabulously gangster-swanky Bimbo’s 365 Club in North Beach, and thus — when the red Emergency Logo Phone started ringin’ off the hook — themes of “Old Las Vegas” and Franke Sinatra came wafting through our heads.

The crisp little logo (pictured above) features silhouettes of Frankie and (for good measure) Marilyn Monroe, loitering fabulously around a vintage electric marquee.

I may have had almost as much fun pillaging through the galaxy of vintage Las Vegas neon signs as I did actually working up the mark, so I’ve included a few of the sketches that didn’t make the final cut. I do like the version that the organizers selected, but man, I was kind of looking forward to cranking up the neon!

Advertisement: Schmooze with me on Twitter