This time around, the gods and goddesses spring into new life as 20th-century pop icons.

A swirl of enthusiastic emails and telephone calls inspired the motley crew you see below … and there are more on the way. Available as T-shirts? Naturally!

• Kali, dangerously badass-sexy as Shaft meets Cleopatra Jones;
• Shiva, soulful snake-headed club DJ, spinning the end-of-the-world trance;
• Hanuman the monkey god incarnate as mischievously innocent ’50s cartoon;
• Lakshmi, gracious and regal as Audrey Hepburn cruising down Hollywood boulevard.

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The sagging wine-coloured satin of a long-decayed palace, baroquely patterned with foliage, flowers and populated with tiny medieval demons. Suitable for guitar or heavy metal electric lute.

This acoustic guitar case is inspired by the gorgeous look of a well-loved and much battered vintage guitar, rich flamed maple and varnish darkened by age and scarred by countless belt buckles. As we all know, guitars like this just sound the best.

It was a long, hard gig, not that you remember a thing about it. Your eyes flutter open as a cold wind blasts down the alley. It’s dark-thirty, your ears still ringing and as you raise your face from the stained asphalt in front of the club. Oh yeah, living the rock and roll dream…

This guitar case design was inspired by World War II armored aircraft. Though it looks like the side of a bomber, it’s actually not a photo at all, but purely a Photoshop creation. The number 42 is an inside joke… get it? Get it?

Roaring out of the Pacific Ocean into the pale light of a sickle moon — it’s the Night Rider (supply your own citizenry-terrifying folkloric explanation here). And what would a svelte apparition such as this ride? A Harley Fat Boy, of course.

Introduced in an ad, then rolled out in a series of posters, T-shirts and hoodies, the Night Rider has become the unofficial mascot of Santa Cruz Harley-Davidson.