Santa Cruz Harley-Davidson: God of Oil
My client calls me from the road, suddenly struck by a marketing vision. “Richard, I know what our next ad’s gotta be!” As he describes this revelation, I see that he’s on to something … »
Print Ads
Santa Cruz Harley-Davidson: Print Ad
Another full page ad developed for Santa Cruz Harley-Davidson’s prized inside-front-cover spot in Thunder Press, a position occupied since the turn of the most recent century. »
Santa Cruz Harley-Davidson: The Night Rider
Roaring out of the Pacific Ocean into the pale light of a sickle moon — it’s the Night Rider (supply your own Santa Cruz folkloric explanation here) … »
Santa Cruz Harley-Davidson: ‘Roxie’ Pinup
Roxie! The second of Santa Cruz Harley’s two stylized pinup girls, and the tougher of the pair. These two vintage motorcycle lovers were created for the Santa Cruz Harley dealership. Like Veronica, Roxie was introduced through a print ad, then brought to T-shirts … »
Santa Cruz Harley-Davidson: ‘Veronica’ Pinup
Veronica! The first of a pair of stylized pinup girls astride vintage motorcycles, both created for the Santa Cruz Harley dealership. She made her debut in a print advertisement, but popular demand soon brought her to T-shirts … »
