It had become obvious to Irene that even though her generic blog looked nice, it didn’t really reflect her personality or that of her business. She was ready to take steps to remodel her digital digs — and that’s where I came in. »
A fantastic and quirky guitar maker tucked into an unassuming Sacramento Valley town — to connect with the world of potential customers, Joe Dragony needed a website. »
When a charming, potty-mouthed marketing genius sends me an email with the subject “Make me into a sexy logo, please”, I pay attention. And get busy. »
The “Town Crush” is a fundraiser for the Old Town School for Boys, an independent K-8 school in San Francisco. this year, it’s being held at the fabulously gangster-swanky Bimbo’s 365 Club in North Beach, and thus — when the red Emergency Logo Phone started ringin’ off the hook — themes of “Old Las Vegas” and Frank Sinatra came wafting through our heads. »
The “Dissolve-O-Matic” is the latest in the series of illustrations created for Havi Brooks’ self-work products, in the quirky style semi-officially dubbed “Steampunk meets Yellow Submarine”… »
Steve and his partner Dan are both musicians and artisans, so their brand was constructed to evoke reassuringly been-there-forever master craftsmanship — and a sense of authentic connection with this century’s working musicians … »
Spicy SinSations is a Portland, Oregon-based business specializing in — how shall I put this — “marital aids”. The existing logo was an undistinguished script typeface, and the owner realized that she needed something that said fun, friendly, and just a little bit naughty. »
The Santa Cruz Harley-Davidson dealership expanded into a second home near Watsonville in 2001. The demographics of this region called for a different look, somewhat heavier and more “Harley” than the parent store. The Green Valley logo features the eagle wings necessary to communicate… »
It was practically an absurdist concept — a winery goes on the road? After parting ways with an outdated property, Roshambo Winery needed a temporary home while their new digs were under construction. Voila, the “Roshambus”, Batmobile to Roshambo’s “Party Army”. »
Havi Brooks will inform you that she’s not at all a visual person, but when digging for ways to describe her series of self-work programs, eBooks and audio products, the images that popped up were “big, crazy, friendly machines”. … »
Nothing says Harley-Davidson more than the eagle which has graced its corporate logo since the turn of the century. I borrowed that eagle’s wing, a stylized verson thereof, for the Santa Cruz dealership’s logo and business papers. »
There’s been a Harley-Davidson dealership in Santa Cruz since 1921, but my association began with a phone call from the then-new owner in 1996. The brief was to capitalize on the historical strength of Harley-Davidson’s evocative but somewhat dark visual identity, while capturing the light and freshness of the dealership’s beachside home. »
