The “Dissolve-O-Matic” is the latest in the series of illustrations created for Havi Brooks’ self-work products, in the quirky style semi-officially dubbed “Steampunk meets Yellow Submarine.”

As I wrote about the first of these machines, they communicate a sort of alternate-reality functionality in a completely non-threatening way. This aligns beautifully with Havi’s brilliant copywriting and whimsically approachable brand, in both style and attitude.

This one is the metaphorical representation of a product designed to dissolve procrastination. You can almost hear the rattle and roar of this happy contraption at work … and if your curiousity is piqued by the rubber duckie, visit her other website.

Havi Brooks will inform you that she’s not at all a visual person, but when digging for ways to describe her series of self-work programs, eBooks and audio products, the images that popped up were “big, crazy, friendly machines”.

My visual translation: “Steampunk meets the Yellow Submarine.”

The machines are amiable mechanical mash-ups, communicating a sort of alternate-reality functionality in a completely non-threatening way. This aligns beautifully with Havi’s brilliant copywriting and whimsically approachable brand — both in terms of style (clean lines and flat areas of bright color) and attitude (friendly and welcoming).

This particular mechanical wonder represents a product designed to calm people down so they can be productive. In Havi’s own words, “The Destuckification Station will train you to stop the paralysis in its tracks so you can go back to getting excited about what you do. And do it.”

(And if this contraption grabs you, take a look at the Dissolve-O-Matic!)