The “Dissolve-O-Matic” is the latest in the series of illustrations created for Havi Brooks’ self-work products, in the quirky style semi-officially dubbed “Steampunk meets Yellow Submarine.”

As I wrote about the first of these machines, they communicate a sort of alternate-reality functionality in a completely non-threatening way. This aligns beautifully with Havi’s brilliant copywriting and whimsically approachable brand, in both style and attitude.

This one is the metaphorical representation of a product designed to dissolve procrastination. You can almost hear the rattle and roar of this happy contraption at work … and if your curiousity is piqued by the rubber duckie, visit her other website.

Presenting “Nellie”, pinup girl #3 in the Spicy SinSations brand mascots series.

This irreverently good-natured purveyor of adult toys is located in Portland, Oregon, center of a recent explosion of music, arts, and eco-positive hipster street culture. It’s a youthful and vibrant scene, the female contingent of which comprise a vital chunk of Spicy SinSations’ demographic.

With that in mind, “Nellie” is, well, just your typical bicycle-riding striped-stockings-and-hoodie-wearing co-op-shopping Alberta Street girl!

» Pinup #1 — Jocelyn
» Pinup #2 — Candace

Presenting “Candace”, pinup girl #2 in the series of brand mascots created for Spicy SinSations. The company identifies itself, as oughtta be obvious, as “naughty+friendly+fun”!

I created each of the girls to speak to a different demographic sector, and “Candace “speaks to a suburbanite woman — the mother next door with a bit of sexy flair. I mean, there it is — martini glass, garters, oh my! Spicy’s owner neatly summarizes the concept as “Gidget grows up.”

» Pinup #1 — Jocelyn
» Pinup #3 — Nellie

Presenting the first of the “Spicy Pinup Girls”, a series of mascots created especially to support the Spicy SinSations “naughty+friendly+fun” brand.

Cute, no? This first pinup — I’ve dubbed her “Jocelyn” — has a tough and tattooed neo-rockabilly style. She was created especially for use on a sponsorship banner at Portland’s new hipster roller derby league, the Rose City Rollers.

» Pinup #2 — Candace
» Pinup #3 — Nellie

Spicy SinSations is a Portland, Oregon-based business specializing in — how shall I put this — “marital aids”.

The existing logo was an undistinguished script typeface, and the owner realized that she needed something that said fun, friendly, and just a little bit naughty. Sales are made using the model of the friendly home Tupperware party — not a trace of the dark ages’ brown paper bag nonsense here — so her instincts were right on target.

A separate part of this ongoing re-branding project is the creation of a series of illustrated “Spicy Pinup Girls”, extending the “naughty+friendly+fun” identity. The first pinup was created especially for use on a sponsorship banner at Portland’s hip new roller derby league … click here for a peek.