A factional rivalry

These pieces were developed for the relaunch of “Scooterlounge.com”, a website inspired by and devoted to the fanatical appreciation of vintage Italian scooters.

The world of vintage scooter fandom is split in half; each faction aligned with one of Italy’s two postwar scooter manufacturers — Vespa and Lambretta. The twinned headers for the site communicate both similarity and difference… and the difference is vital; though the vehicles are similar to the untrained eye, devotees of these curvy mechanical icons are as tribally loyal (and fractious) as the Hatfields and McCoys!

Entry graphics — choose a side

The entry page to the site offers the discerning scooterist the option to visit either Lambretta or Vespa territories, serving as well to communicate the mid-century hipster visual tone of the site, a tone deeply ingrained in modern scooter culture: Viva la Scooter!