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Scholastic Book Club, Hooray!

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If you were a schoolkid in the ’70s who like to read, just seeing the words “Scholastic Book Club” will make your heart beat a little faster:

I remember in grade school how freaking fun it was to place an order for these inexpensive kids books, and that there may have been no greater thrill than when those books arrived in the classroom and were distributed.

Like, just electric.

That’s from an incredible Flickr page hosting a fat batch of cover scans, golden-hued elementary school nostalgia of the highest order.

Poring over the newsprint catalog at the kitchen table, carefully penciling in the form in the back, piling my quarters and pennies together and figuring out how many of these cheap-and-cheerful little books I could afford … what a joy! These scanned covers are sort of Proustian madeleines in paperback, and the pulse-quickening thrill is as real today as it was in 1976.

Whether or not “Remembrance of Things Past” was on the catalog’s list, I couldn’t say. — still have to read that one.

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The Calyx Design blog – an online journal of creative inspiration, design experience, and a magpie-esque pouncing upon of bright and shiny things.