Calyx Design

It’s practically an absurdist concept — taking a winery on the road? After parting ways with an outdated property, Roshambo Winery needed a temporary home while their new digs were under construction. Voila, the “Roshambus”, Batmobile to Roshambo’s “Party Army”.

We’d already established a unique and powerful visual style for the upstart winery, which lent itself beautifully to the task of creating a red-and-black road whale that would shriek their identity. Mission accomplished. People cheer, wave, and honk their horns as the beast sails by, a true measure of the Roshambus’ — and the winery’s — populist appeal.

Milton Davis Junior of the family-owned Davis Sign Company was a great help in realizing this large-scale vinyl-wrapping project.