Santa Cruz Harley-Davidson: Business Papers
Nothing says Harley-Davidson more than the eagle which has graced its corporate logo since the turn of the century. I borrowed that eagle’s wing, a stylized version thereof, for the Santa Cruz dealership’s logo and business papers. The clean, bold statement of a paper-white wing silhouetted against a pale gold gradient background makes a strong impression, while retaining a sophisticated consumer-oriented look appropriate for high-end motorcycle customers.
client: Santa Cruz Harley-Davidson
