Calyx Design

Another full page ad developed for Santa Cruz Harley-Davidson’s prized inside-front-cover spot in Thunder Press, a position occupied since the turn of the most recent century.

The visual branding of this space over the years has taken the form of a constant flow of new and inventive visual styles. This consistently interesting graphic dialogue serves to create the dealership’s personality and reinforce its smart, high-end identity.

These ads inevitable provide the challenge of packing in a ton of sales information without sacrificing the dramatic impact that demands the reader’s attention. Access to Harley-Davidson’s image archives allows me to have a little fun, too.