Santa Cruz Harley-Davidson: The Night Rider
Roaring out of the Pacific Ocean into the pale light of a sickle moon — it’s the Night Rider (supply your own citizenry-terrifying folkloric explanation here). And what would a svelte apparition such as this ride? A Harley Fat Boy, of course.
Introduced in an ad, then rolled out in a series of posters, T-shirts and hoodies, the Night Rider has become the unofficial mascot of Santa Cruz Harley-Davidson.
client Santa Cruz Harley-Davidson
