Santa Cruz Harley-Davidson: Logo
There’s been a Harley-Davidson dealership in Santa Cruz since 1921, but my association began with a phone call from the then-new owner in 1996. The brief was to capitalize on the historical strength of Harley-Davidson’s evocative but somewhat dark visual identity, while capturing the light and freshness of the dealership’s beachside home.
client: Santa Cruz Harley-Davidson
